Potions&Latte coffeeshop Zenfira Mammadzada Dilbar Madatli Ceyhun Mammadov BBA-041 . 1 CONCEPT AND VISION VISION Vision Statement: Creating a magical and enchanting coffee experience inspired by the world of Hogwarts. Providing a unique and immersive atmosphere where customers can feel like they're part of the wizarding world Offering exceptional quality coffee, delicious treats, and exceptional customer service Vision:Concept Our coffee shop will be in a loft style, quiet environment, suitable for work. The drinks offered by our coffee shop will be only traditional coffees and cookies. CoffeShop’s theme will be “Hogwarts”. Our target customer type is people who work freelance, students, people who work on any work with their laptop or notebook, people who do business meetings. Our general goal is for people to be able to do the things they want in a comfortable and friendly environment while enjoying the delicious coffee. MISSION Mission Statement: To provide a wider range of experiences that go beyond just coffee, bringing the magic of Hogwarts to life Offering a diverse menu of coffee beverages, delicious treats, and magical surprises. Engaging customers through themed events, workshops, and collaborations that promote creativity and a sense of belonging. Customer experience Customers say that ours is the first coffeeshop in Baku that fits this concept. They describe it as a place where they can comfortably do their work, quiet, at the same time soft. Students are satisfied with the compatibility of prices. Interactive elements and experiences that allow customers to feel like they are part of the wizarding world. CORE VALUES Excellence Striving for excellence in every aspect of our coffee shop, from the quality of our coffee to the customer service experience Imagination Encouraging imagination and creativity through our themed decor, events, and interactive elements Inclusivity Creating a welcoming and inclusive environment where everyone feels valued and accepted, regardless of their background or interests, Feel themselves as in the real world of Hogwarts 2 . Legal and Regulatory Compliance Legal Steps . 1.We approach the nearest Asan Service Center and buy an "asan number" for 18 AZN. 2. After getting the “asan number" (18 azn), the next task is to find an accountant. All reports, payments (bank transfers that you will make here in the coffee shop, salary payments of employees if they have cards, registration and withdrawal of employees, labor concluding and canceling the contract, etc. transactions are included, the rest of the steps can be clarified by talking to the accountant) tax payments are also included here (physical as a person for payments to be made from the monthly turnover (2%) and for the rent of the property paid tax payment, employee insurance payment (22%), etc.) Legal Steps 3. In addition to the tax issue, it can be entered into the cash register. We use the Azsmart cash register and the monthly fee . is 15 AZN. When we bought the device, we paid 420 AZN. Bank is applied for card payments. You can get a pos terminal either in cash (750 AZN) or with installment payment. 4. After the ASAN number is activated, we apply to the advertising agency (COPAT). We go here and officially register our logo and name. Our name, which will be printed on the door, is registered here and the fee is determined and measured after calculating the dimensions of the advertisement according to the dimensions of the advertisement. The fee is paid to 2 places: to the State (20 AZN) and to ADRA (220 AZN). 5. After applying to COPAT, if you don't want someone else to buy and copy your logo, you approach here together with the author of the logo. Then, if they give a positive opinion, you are officially registered. (Located behind Government House) Rent . 1. Maximum rent of 3k will be more convenient for a beginner. 2. We will pay tax on the rent specified in the contract with the landlord. (14% of the rental price) 3. If you have agreed with the owner of the rent for a good price, for example 2k, then it is advisable to conclude the contract for a minimum of 3 years. If the price is high but the location is suitable, then you can conclude it for 1 or 2 years. 4. After the location and price are agreed upon, the notary goes to the notary and the official contract is signed. Initial Expenses . 1. Of the coffee equipment, the coffee machine and grinder are the most expensive things. You can find a coffee machine for 1,500-6,000, and a grinder for 400-1,500. 2. The cost of assembling the bar is 8,000 AZN if it is a professional bar, and 1,000 AZN if it is a simple bar. 3. Equipment varies depending on the varieties you want to buy. But basically, it will cost between 800-2800. Here: Crystal, decorative glasses, teapot, candy bowl, shaker, muddler, bar spoon, powder, pitcher, cleaning supplies Advertising . Advertisements must be posted on Instagram 1 month before the location opens. A monthly advertising budget should be created. We can control it at SMM or ourself. We decided to hire an SMM employee. Monthly salary of SMM employee: 250 AZN. . 3 Business Planning Monthly Report on Sales An average of 40 customers come to our coffeeshop every day. On average, 10 of them order latte, 15 cappuccino, 5 Americano, 5 Espresso and 5 tea (with cake). On average, 24 kilograms of milk, 2 kilograms of Brazilian coffee, 5 kilograms of tea, and 40 packs of napkins are used per month. Products that we use Milk- Milla (2 AZN for 1kg) Coffee BeansBrazil Dulce (32 AZN for 1kg) TeaAzerchay (18 AZN for 1kg) Income Statement Sales: An average of 40 customers come to our coffeeshop every day. On average, 10 of them order latte, 15 cappuccino, 5 Americano, 5 Espresso and 5 tea (with cake). Monthly usage (Inventory beginning and Purchases) : On average, 24 kilograms of milk, 2 kilograms of Brazilian coffee, 5 kilograms of tea, and 40 packs of napkins are used per month. Rent: We rent a place which costs us 3000 AZN per month. Tax: We paid 20% Income Tax. Wages: We are going to hire 1 Barista and 1 housekeeper and 1 Accountant. Their wages are going to be 300 AZN, 250 AZN, 300 AZN per month, respectively. Utilities: Electricity-550 AZN,Internet-50 AZN,Water-80 AZN Balance Sheet Cash Flow . 4 Location Selection Market Analysis:Location . First, we will open a coffee shop near the 28 may metro station, There are two coffeeshops nearby. One is small, with few customers, CoffeeRoasters, and the other is our main competitor, CoffeeLea, which already has own customer base. As I said, since our target customers are businesspeople and students, we choose this location, considering that there are many workplaces and universities (ASOIU, Baku Music Academy etc. ) around. . 5 Menu and Offerings Menu and Offerings A wide selection of handcrafted coffee beverages inspired by Hogwarts houses and characters. Delicious pastries, snacks, and desserts that capture the essence of the wizarding world. Seasonal and limited edition offerings to keep customers engaged and excited. Menu and Offerings Espresso ---4 AZN Americano ---5 AZN Cappuccino ---5 AZN Latte ---6 AZN Tea ---3 AZN Cookies ---3 AZN (service charge: %5) . 6 FUTURE Milestones and Future Plans Milestone 1 Successful launch of the Hogwarts Theme Coffee Shop, creating a buzz in the community Milestone 2 Establishing a loyal customer base and receiving positive feedback on the magical experience we provide Milestone 3 Expanding our presence by opening additional branches in other cities and regions Milestones and Future Plans In addition to increasing the number of branches, our future plan will be to enrich the types of products we sell. However, the main goal is not to increase the number of species, but to diversify the species to marginality. Like buying exotic coffees from different countries. We want to distribute our branches to places around the university. We aim to host Hogwarts themed parties, collaborating with Warner Bros. and other Harry Potter-related entities to create exclusive merchandise and experiences Thank you for joining us on this magical journey! Together, let's create a wider impact and make our Hogwarts Theme Coffee ShopPotions &Latte an unforgettable destination!